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Four do's and three don'ts about story commenting for reporters
Paul Balcerak said: Perfectly short, so as not to muddle what ought to be a relatively simple explanation of how to interact with readers professionally.
West Seattle Crime Watch: Car thief steals cancer patient's lifeline
Paul Balcerak said: Check out this short post and the (longer) comment thread—it's proof that even the shortest posts and anonymous comments can make a huge difference.
Jay Rosen Quietly Defined Crowdsourcing at TEDx
Paul Balcerak said: Basically a step-by-step guide for crowdsourcing.
Followers (or fans or friends) are not all created equal
Paul Balcerak said: Excerpt: "Don’t go around mass following people (in the hopes that they will follow you back). Only follow people that you want to interact with and that would be interested in your organization or product."
What exactly is a social media editor/manager?
Ryan Sholin said: Mark Luckie collects answers from six community engagement pros from a variety of organizations.
Why do people visit Twitter and Facebook so much?
Paul Balcerak said: Dynamite insight at the end of this short post: To compete with search engines, bigger media co's, etc., journalists need to earn a spot and embed themselves in people's personalized information streams.
Anonymous comments aren't the problem on news sites, it's a lack of staff interaction
Paul Balcerak said: Good, quick post on how easily comment threads can get out of hand when moderators don't regularly pop up to interact.
Wow. Survey shows nearly one-third of journalists don't use social media or read blogs
Paul Balcerak said: This is scary—like hearing, 20 years ago, that one-third of journalists don't use phones.
The paradox of the BBC, objectivity, and UGC
Paul Balcerak said: "I’ve often felt that the BBC is slightly hamstrung in its social media efforts by its requirement to remain objective. Objectivity makes it harder to stimulate conversations. [...] But what I realised during this visit was that objectivity also makes it easier to attract contributions in the first place."
New Tricks: Using social media to listen
Paul Balcerak said: Great post—social media is useless as a one-way communication tool, yet people often overlook one half of the equation: listening.