Cornelius Gerrit Swart said: qualifications, deadlines and dollars
Cornelius Gerrit Swart said: My take on the new project a
Daniel Bachhuber said: There's significant opportunity is building tools that allow news organizations to better understand demand for knowledge.
Cornelius Gerrit Swart said: The best 'How to Save Journalism' article of recent days
Cornelius Gerrit Swart said: America's latest investigate news non-profit site
"I sell bellybuttons," said Robert M. McCormick, one of the greatest newspaper ad salesmen who ever lived. That's the best description you'll ever hear of the classic mass-media business model, which worked wondrously well from the time the Boston News-Letter debuted in 1704 until, say, five or ten years ago. Unfortunately, many publishers today still invest too heavily in research aimed at persuading an increasingly skeptical world of the value of the bellybutton business - and not enough in learning about the people who ought to be their readers.
Cornelius Gerrit Swart said: databasing pays off in traffic and audience as TT reports on 6 months gain visitors, views and pages per visit
Daniel Bachhuber said: Most are in the news department, with some in advertising, circulation, and accounting.