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    • Stowe Boyd
    • Stowe said: Simon Mainwearing takes the meme 'meaning is the new search' from my recent Defrag keynote and runs with it, taking it into the marketing PR domain.
      Quote: In 1964, Marshal McLuhan made the famous statement: "The medium is the message". More recently, Stowe Boyd stated, "Meaning is the new search." I would like to add something to this trajectory of thought: Meaning is media. We are all now capable of being content producers. As a result, the traditional distinction between media silos - television, newspaper, and magazines - is increasingly meaningless in terms of defining where you find and how you capture consumer attention. The consumer no longer thinks in terms of media, but in terms of meaning. Brands, advertisers and individuals need to consider their content and contribution in terms of the meaning it adds if they want to command consumer attention. The core issue is that traditional media silos no longer control content generation, and today, consumers are looking for meaning in content in many new and different places. As such, meaning must replace media as the lens through which we view the consumer landscape. Added: November 18, 2009 at 7:49AM EST
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    • Stowe Boyd
    • Stowe said: Karl Long offers up a useful metaphor: we need to rewrite the operating system for business, to rejigger our
      Quote: It is surprising to me how many big companies do not understand how the web and social media is going to empower and change EVERY ASPECT of their business, their industry and their competitors business. The reason is simple, the operating system for business has changed, in other words the way human beings are motivated to connect and create value has changed. My belief is that every business has to realize that it is a co-creative eco-system that includes it's employees, partners, competitors and customers and the way they are motivated to create and realize value is the only measure of success. Added: November 16, 2009 at 10:29AM EST
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    • Stowe Boyd
    • Stowe said: How does Lee Bryant manage to appear level-headed and visionary at the same time?
      Quote: Is the word ’social’ unbusinesslike? Well, of course not, and you will rarely find a senior manager who does not agree that business is also social, people buy from people, etc; and it is very hard to think of a more accurate term to describe harnessing people and networks for business. But that doesn’t those much lower down the value chain falling over themselves to come across as more Gordon Gecko than the managers whose language they imitate. What counts here is outcomes, not terminology, prejudice or ideological insecurities. If we are communicating the value proposition of E2.0 or social business design simply in terms of labels, then we will not get very far. There is plenty of evidence that the move towards socialising business, by which I mean making smarter use of people and networks to create value, produces excellent outcomes. Added: November 16, 2009 at 10:13AM EST

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Stowe Boyd's Network

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Scott Karp Editor & Publisher, Publishing 2.0
Jay Rosen I teach journalism at NYU. I'm the author of PressThink. director of NewAssignment.Net, New York University
Mathew Ingram communities editor, The Globe and Mail
Jeff Jarvis Blogger, Assoc. Prof., columnist, Buzzmachine, CUNY, Guardian
Ryan Sholin Director of News Innovation, Publish2
Daniel Bachhuber Editorial Intern and Executive Director, Publish2 and CoPress