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Stowe Boyd's Links

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    • Stowe Boyd
    • Stowe said: "I don't understand the folks on Twitter and elsewhere who argue that $1 billion for the company is outrageous. A BusinessWeek analysis reports that H&M's brand alone is worth $15.3 billion, and that Google's brand is worth $31.98 billion. Even if you agree with me that those numbers are near meaningless, can we say that Twitter's entire company, a global communications platform, doesn't even stand of chance of being worth $1 billion? What they're betting on is greatness, a quality without a number attached. Twitter can become a great company, reach billions of people, and spawn businesses and services we haven't yet envisioned. It's possible."
      Added: September 25, 2009 at 7:57AM EDT
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    • Stowe Boyd
    • Stowe said: Reed Hastings wants to unmake the TV era: "The set-top box has proven to be a closed and well-guarded fortress against a world of clouds and openness. The cable and satellite industries, and their partners in Hollywood, work strenuously to keep it that way. It's easy to see why: Those little boxes bankroll their business. While the cable companies offer telephone and broadband, TV subscriptions still account for about 60 percent of their revenue. About a third of those fees get funneled to cable networks like Disney and Discovery, where they account for at least half of their revenue. Another chunk of subscription revenue goes to movie studios, which make more than $1 billion a year charging premium channels like HBO for the right to air their films. Even broadcast networks like ABC and NBC, which don't make any money from cable bills, would still prefer that the content they make available online not be viewed on a TV set, because they can't sell as many ads for their Web versions. Fox crams 18 commercials into every Sunday night airing of The Simpsons, earning 54 cents per viewer. But, according to research firm Sanford C. Bernstein, Fox airs just three commercials for the same show on Hulu—a site it co-owns with NBC Universal and Disney—earning a measly 18 cents per viewer."
      Added: September 23, 2009 at 7:32AM EDT
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    • Stowe Boyd
    • Stowe said: "The "New Black" is different. It doesn't start in marketing, though it's often championed there. Instead, it starts in operations. At a fundamental level, the social Web empowers people to discuss experiences, share thoughts, and learn from each other. Now scope this down to business, and apply it to creating long-term sustainable growth. Take a page from Fred Reichheld's "The Ultimate Question" and ask yourself: "How do I drive consistent 9s and 10s?" The answer isn't marketing in the awareness sense, although that's an important part. The real answer is operations, the place within an organization (often along with product management) where goods and services are created and delivered. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. Compared with social media on its own, social business -- and more specifically social business strategy -- steps further into the relationship between the business organization, the customer, and all of the other marketplace participants. On the marketing side, traditional advertising and PR are about "us reaching them." On the operations side, conventional customer-relationship management is about "us understanding what they liked or didn't like." In both of these, we use the data collected to improve messages, products, and relations with our customers. Social business strategy connects customers with each other and simultaneously with the business. Social business strategy drives through the business to connect everyone in it back to its customers. "
      Added: September 22, 2009 at 5:08PM EDT

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Stowe Boyd's Network

Following Links Followers Journalist Directory
Scott Karp Editor & Publisher, Publishing 2.0
Jay Rosen I teach journalism at NYU. I'm the author of PressThink. director of NewAssignment.Net, New York University
Mathew Ingram communities editor, The Globe and Mail
Jeff Jarvis Blogger, Assoc. Prof., columnist, Buzzmachine, CUNY, Guardian
Ryan Sholin Director of News Innovation, Publish2
Daniel Bachhuber Editorial Intern and Executive Director, Publish2 and CoPress