Ryan said: Good advice from Robert Scoble on building social software. Quote:
2. Measure behavior and report it. Do you want your users to check in? Then measure it like Foursquare does and report it. What’s the home screen of Foursquare’s iPhone app show you? Everytime someone of your friends checks in they show up there. Foursquare reports how big a loser I am because there are 34 people in San Francisco area who’ve checked in more than me this week.Added: January 25, 2010 at 9:59AM EST