social media Links
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Ryan said:
Sean Blanda has some good advice for The New York Times that could work for any medium-large news organization. It's not as much about location apps as it as about a game-like user experience.
Quote: The Times could keep track of users that have highly-rated comments and sort them by subject field, giving badges or recognition to those who were deemed knowledgeable by the community on topics as broad as politics or as narrow as the New York Jets. The Times could then deem users “experts” and give them special access and chats with the writers that cover their niche. Added: January 25, 2010 at 4:58PM EST
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- The social behavior incentive (how your app can be as addictive as Facebook, Twitter, Foursquare)
- Scobleizer
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Ryan said:
Good advice from Robert Scoble on building social software.
Quote: 2. Measure behavior and report it. Do you want your users to check in? Then measure it like Foursquare does and report it. What’s the home screen of Foursquare’s iPhone app show you? Everytime someone of your friends checks in they show up there. Foursquare reports how big a loser I am because there are 34 people in San Francisco area who’ve checked in more than me this week. Added: January 25, 2010 at 9:59AM EST
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Ryan said:
Robin Sloan nails the important part of balancing the flow of updates, tweets, links, and general social participation with the stock of long-form writing, blog posts, articles, and even books. What's your stock/flow balance look like today? This week? This year?
Quote: I feel like flow is ascendant these days, for obvious reasons -- but we neglect stock at our own peril. I mean that both in terms of the health of an audience and, like, the health of a soul. Flow is a treadmill, and you can’t spend all of your time running on the treadmill. Well, you can. But then one day you’ll get off and look around and go: Oh man. I’ve got nothing here. Added: January 19, 2010 at 2:17PM EST
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Ryan said:
How will your brand be generating content, leads, and buzz in 2010? A few dozen predictions here from some of the leaders in the business of content marketing.
Quote: Rick Liebling: "I think a lot will be enamored with the idea of crowdsourcing. They'll see it as a way to engage consumers and generate some publicity. But as more and more brands try this, savvy consumers will see that without proper curation there isn't much 'there' there." Added: December 17, 2009 at 9:08AM EST
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Ryan said:
Great tips on building a social media strategy for your company, including being platform agnostic: Developing an audience for your brand is about more than counting your Twitter followers.
Quote: Instead of putting all your eggs in one basket or network, focus on owning your niche across web platforms. There is little value in being a brand or person who is popular in network X or Y. There is far more value in being thought of as a leader of a niche. In other words: your positioning should make you known as the definitive source for an industry. Added: December 15, 2009 at 10:13AM EST
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Ryan said:
Paul Balcerak offers up his "don't" list, with some familiar basics.
Quote: The people who know you, know you, but the people you meet on the Web, who you may want to become valuable contacts, are using your online presence to paint a picture of you. So if you wantonly fire off Tweets without caring about spelling or punctuation, that copy editing gig you’ve been jockeying for may not be such a lock. Added: October 27, 2009 at 11:25AM EDT
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Ryan said:
Guy Kawasaki's notes on how not to look clueless on Twitter.
Quote: There is no right and wrong with Twitter. There’s only what works for you and what doesn’t, so telling people how to use Twitter is as laughable as telling people what kind of websites were acceptable in 1980. Twitter is a platform—do with it what you want, but don’t tell others what to do. Added: October 27, 2009 at 10:35AM EDT
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Ryan said:
Every time there's a new technology for communication, there's a new channel to police for bad actors, trolls, and, yes, celebrities behaving badly. Chiefs RB Larry Johnson is the latest in what seems like a weekly routine by now.
Added: October 27, 2009 at 10:10AM EDT
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Ryan said:
A great discussion going on over at Gangrey, where Michael Kruse wants to find a way to expose more of his reporting process to readers.
Added: September 17, 2009 at 12:24PM EDT
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- 8 links
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Ryan said:
Vadim Lavrusik pens another great list at Mashable. There are some relatively easy to implement ideas here, including CoverItLive, Disqus, and Twitter directories.
Added: September 16, 2009 at 9:47AM EDT
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