social media Links
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Ryan said:
Paul Balcerak reverses the information stream, and instead of asking readers for photos, or feeding them unfiltered breaking news, he asks them a simple question: What do you need to know right now?
Quote: Our newsrooms were obviously already covering the storm. And I had asked for photo submissions because they help tell a story. But I figured there had to be people out there living the story who were thinking, “Yeah, great, a tree that broke in half. But I can look out my window and see that and I’ve got an online test in 40 minutes, so where can I find a power outlet and free WiFi?” Added: March 18, 2010 at 11:55AM EDT
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Ryan said:
Social Media Coordinator - Hartford Courant: Danny Sanchez is personally advertising for this spot with some broadcast crossover. Check it out!
Quote: We have a strong newspaper, TV station and digital operation all housed under one roof working cohesively to produce incredible content every day. It’s a fascinating petri dish of cross-platform journalism. Added: March 17, 2010 at 5:14PM EDT
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Ryan said:
New Media Internships - latimes.com: Web production and editing, data and programming journalism, & social media and community positions available now.
Quote: Applicants are encouraged to get academic credit or use the experience in coursework. Successful applicants will be paid. Internship length and weekly hours will vary by specific appointment; the minimum would be two days a week for an academic quarter or semester. There is also a summer program. Candidates must be available some evenings and weekends. Added: February 12, 2010 at 1:59PM EST
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Ryan said:
Social Media & Communications Intern - Mother Jones: This internship is part of the Ben Bagdikian fellowship program. You've read his books, right? Go for it.
Quote: Are you a social networking whiz? A news junkie? Social Media & Communications Interns channel their passion for politics and progressive media to extend the reach of Mother Jones' investigative coverage and position it at the forefront of the national media landscape. Added: February 12, 2010 at 7:01AM EST
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Ryan said:
Sean Blanda has some good advice for The New York Times that could work for any medium-large news organization. It's not as much about location apps as it as about a game-like user experience.
Quote: The Times could keep track of users that have highly-rated comments and sort them by subject field, giving badges or recognition to those who were deemed knowledgeable by the community on topics as broad as politics or as narrow as the New York Jets. The Times could then deem users “experts” and give them special access and chats with the writers that cover their niche. Added: January 25, 2010 at 4:58PM EST
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- The social behavior incentive (how your app can be as addictive as Facebook, Twitter, Foursquare)
- Scobleizer
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Ryan said:
Good advice from Robert Scoble on building social software.
Quote: 2. Measure behavior and report it. Do you want your users to check in? Then measure it like Foursquare does and report it. What’s the home screen of Foursquare’s iPhone app show you? Everytime someone of your friends checks in they show up there. Foursquare reports how big a loser I am because there are 34 people in San Francisco area who’ve checked in more than me this week. Added: January 25, 2010 at 9:59AM EST
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Ryan said:
Robin Sloan nails the important part of balancing the flow of updates, tweets, links, and general social participation with the stock of long-form writing, blog posts, articles, and even books. What's your stock/flow balance look like today? This week? This year?
Quote: I feel like flow is ascendant these days, for obvious reasons -- but we neglect stock at our own peril. I mean that both in terms of the health of an audience and, like, the health of a soul. Flow is a treadmill, and you can’t spend all of your time running on the treadmill. Well, you can. But then one day you’ll get off and look around and go: Oh man. I’ve got nothing here. Added: January 19, 2010 at 2:17PM EST
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Ryan said:
How will your brand be generating content, leads, and buzz in 2010? A few dozen predictions here from some of the leaders in the business of content marketing.
Quote: Rick Liebling: "I think a lot will be enamored with the idea of crowdsourcing. They'll see it as a way to engage consumers and generate some publicity. But as more and more brands try this, savvy consumers will see that without proper curation there isn't much 'there' there." Added: December 17, 2009 at 9:08AM EST
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Ryan said:
Great tips on building a social media strategy for your company, including being platform agnostic: Developing an audience for your brand is about more than counting your Twitter followers.
Quote: Instead of putting all your eggs in one basket or network, focus on owning your niche across web platforms. There is little value in being a brand or person who is popular in network X or Y. There is far more value in being thought of as a leader of a niche. In other words: your positioning should make you known as the definitive source for an industry. Added: December 15, 2009 at 10:13AM EST
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Ryan said:
Paul Balcerak offers up his "don't" list, with some familiar basics.
Quote: The people who know you, know you, but the people you meet on the Web, who you may want to become valuable contacts, are using your online presence to paint a picture of you. So if you wantonly fire off Tweets without caring about spelling or punctuation, that copy editing gig you’ve been jockeying for may not be such a lock. Added: October 27, 2009 at 11:25AM EDT
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