search Links
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Ryan said:
An untechnical, readable peek into Google's principles when it comes to ranking search results.
Quote: Wait a second - is this for directions or are we talking about the song? Too late. Just find the answer and display it. Now on to the next question. Because you'll have to answer hundreds of millions each day to do well at this test. Added: February 25, 2010 at 10:32AM EST
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Ryan said:
Aardvark has published a whitepaper outlining some of the technology and much of the logic behind their social search engine.
Quote: We demonstrate that there is a large class of subjective questions — especially longer, contextualized requests for recommendations or advice — which are better served by social search than by web search. And our key finding is that whereas in the Library paradigm, users trust information depending upon the authority of its author, in the Village paradigm, trust comes from our sense of intimacy and connection with the person we are getting an answer from. Added: February 3, 2010 at 1:57PM EST
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Ryan said:
Michael Kruse tags the '00s with a simple name that reflects how knowledge -- and our access to it -- has changed.
Quote: Abundance doesn't mean contentment, and the paradox of choice — the more we have, the more we want — is not unlike the paradox of search. Added: December 28, 2009 at 10:35AM EST
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Ryan said:
The idea: If you're running a real-time search engine, return ads that are relevant in real-time. Not as easy as it sounds, but OneRiot's first attempt simply assumes whatever's trending is what consumers want.
Quote: Trending Ads could be a useful way for third-party Twitter apps to advertise contextually relevant and dynamic content. As long as the OneRiot produces quality advertising content, the new ad format may work. Added: December 22, 2009 at 3:04PM EST
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Ryan said:
Headline isn't quite right -- this isn't about science or strategy as much as all-hands methods for managing AdWords bidding when you're in a competitive market during your holiday rush. And it's not easy, apparently.
Added: December 22, 2009 at 11:26AM EST
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Ryan said:
Rick Burnes outlines a few reasons not to worry about the low quality of search results, along with a key recommendation for marketers: Become a provider of high-quality content.
Quote: If low-quality content is abundant, high-quality content is relatively scarce. That scarcity is an opportunity for your business. If everybody else is churning out low-grade muck, you can distinguish your business by producing thoughtful, useful blog posts and webinars. Added: December 16, 2009 at 9:35AM EST
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Ryan said:
Daniel Honigman of Weber Shandwick goes over some of the possible outcomes and opportunities for branding as search engines shift to real-time results.
Quote: A big part of social media planning revolves around content. What will your brand say, and when? How will you promote your new Flickr photo contest? How do your brand's objectives drive what goes into your YouTube channel? Added: December 10, 2009 at 9:02AM EST
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Ryan said:
January 21, 2010 from 6pm-8pm, at Google's Chicago office, take a short course on getting more out of the Web with Google tools. Probably worth your time if you're still not subscribed to any search feeds in an RSS reader, if nothing else.
Quote: Walk away with tips and tricks and an online resource — for Google Search, Hot Trends, Insights, Reader, News, Maps, and more. Added: December 8, 2009 at 7:22AM EST
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- mattcutts: Google confirms that we don't use the keywords meta tag at all in web search: http://bit.ly/14uHrP More: http://bit.ly/9OZFG
- @mattcutts
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Ryan said:
Everyone get that? No? Wait, let me add some more keywords...
Added: September 21, 2009 at 5:21PM EDT
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Ryan said:
Brent Payne has the right idea here: One URL for each story, no matter which Tribune site publishes it.
Added: September 8, 2009 at 10:24AM EDT
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