Ryan said: Mark Potts gets to the core of why Newsday would happily put up a paywall that no one pays their way through. Hint: A local audience is an audience that local advertisers can sell to. Quote:
What Cablevision and Newsday don't want—just don't care about—is non-Long Island subscribers. Buh-bye. Take a hike. Adios. (Or pay $5 a week/$260 a year for access.) Those distant subscribers can't be monetized through local advertising, the reasoning goes, so why bother with them? Added: January 29, 2010 at 9:11AM EST
Ryan said: A sampling of published notes to readers about why their letters to the editor were rejected. Circa the early 19th Century. Quote:
The verses 'On the Tories' are well-meant, but their execution would puzzle a prosodist. The wildest dithyrambic is monotonous regularity compared to the extraordinary paces which they exhibit.Added: January 5, 2010 at 10:38AM EST
Ryan said: Nice new e-reader from Hearst shows off a bit of a bendability, but it's still not at the roll-up-in-back-pocket stage just yet. Quote:
Skiff includes 4GB of on-board storage (just over 3GB is available for content) with SD card expansion, and there's a 3.5mm headphone jack for tunes and, hopefully, text-to-speech. Content can be side-loaded over a mini USB jack or delivered via WiFi but, more importantly, 3G is also on offer thanks to Sprint, who will also dedicate some space in its retail stores to sell the thing when it launches sometime this year. Price? That we don't know.Added: January 4, 2010 at 2:48PM EST
Ryan said: Here's a great example of a brand curating Twitter mentions of their product and running the best in a print ad. How's that for inexpensive copy? Quote:
We don’t know whether or not Trident’s unconventional Twitter ad will influence USA Today’s readers to buy the new gum more so than a typical advert, but it’s definitely an interesting tactic. Using the opinions of online consumers to sell a product is nothing new, but doing so in the world of print, to a mainstream audience, is a little out there, even for the most Twitter-savvy brands.Added: December 18, 2009 at 4:08PM EST
Ryan said: Daniel Victor wisely advises newspapers in medium-sized cities to keep their heads out of the sand and get ahead of the curve online before it gets ahead of them. Quote:
I don’t think it’s too late for a nimble news organization in a small- to mid-sized city to place itself at the center of that ecosystem. Don’t let the audience fragment itself away from you – become the platform where their niche exists.Added: December 7, 2009 at 3:42PM EST
Ryan said: Regina McCombs doesn't believe the anti-video hype. Here's her Poynter rundown of what's driving traffic at local news sites running regular online video. Quote:
So what is working? Perhaps the closest to consensus from across the sites was that sports and breaking news videos are very successful, in terms of traffic. Added: November 18, 2009 at 7:25AM EST
Ryan said: Dan Gillmor pretty much nails how I feel about it: We don't need government bailouts for newspapers. What we do need is the government to protect free expression by protecting and increasing Internet access from those who would like to ration it out and cordon it off. Quote:
Government surely does have a role, no question. But it should be to create the fundamental communications infrastructure on which tomorrow’s journalism can thrive.Added: November 2, 2009 at 8:27AM EST
Ryan said: A brash public personality running a newspaper: Is this German editor a throwback or a modern rock star? Quote:
Diekmann interviews himself (Why are you writing a blog, he asks. "I'm just incurably vain," he answers).Added: October 26, 2009 at 6:16PM EDT