Ryan said: Mark Potts gets to the core of why Newsday would happily put up a paywall that no one pays their way through. Hint: A local audience is an audience that local advertisers can sell to. Quote:
What Cablevision and Newsday don't want—just don't care about—is non-Long Island subscribers. Buh-bye. Take a hike. Adios. (Or pay $5 a week/$260 a year for access.) Those distant subscribers can't be monetized through local advertising, the reasoning goes, so why bother with them? Added: January 29, 2010 at 9:11AM EST