google Links
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Ryan said:
Want to mix and match datasets and a few typical ways to visualize data? There's a Google for that.
Quote: There are four choices for visualization styles - bar graph, line graph, map or bubble, and each has its advantage. After choosing a visual style, you can select what data points you would like to see and set variables such as time period. Added: March 8, 2010 at 2:35PM EST
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Ryan said:
John Battelle puts together the details of how long it took Google to start tracking browsing and clicking habits with AdSense cookies, and why.
Quote: Turns out, there was quite an internal debate within Google about whether adding a cookie to AdSense constituted a breach of consumer privacy. Early on, a decision was taken that it might, and for years, AdSense had no cookie at all. Added: March 5, 2010 at 11:48AM EST
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Ryan said:
An untechnical, readable peek into Google's principles when it comes to ranking search results.
Quote: Wait a second - is this for directions or are we talking about the song? Too late. Just find the answer and display it. Now on to the next question. Because you'll have to answer hundreds of millions each day to do well at this test. Added: February 25, 2010 at 10:32AM EST
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- First a Data Center, Now Free WiFi - Google, The Cloud and the Significance of a Small Oregon Town
- ReadWriteCloud
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Ryan said:
Lots of context and catch-up here in this link-rich piece outlining Google's free wifi gift to The Dalles, Oregon, where it also happens to have a massive data center.
Quote: This data center in The Dalles is what helps make Google's cloud computing capabilities a reality. Sure, it's connected to data centers around the world. But this one has special significance, In some ways, it symbolizes the emergence of the cloud computing era. Added: February 12, 2010 at 12:47PM EST
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Ryan said:
Michael Kruse tags the '00s with a simple name that reflects how knowledge -- and our access to it -- has changed.
Quote: Abundance doesn't mean contentment, and the paradox of choice — the more we have, the more we want — is not unlike the paradox of search. Added: December 28, 2009 at 10:35AM EST
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Ryan said:
Headline isn't quite right -- this isn't about science or strategy as much as all-hands methods for managing AdWords bidding when you're in a competitive market during your holiday rush. And it's not easy, apparently.
Added: December 22, 2009 at 11:26AM EST
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Ryan said:
Rick Burnes outlines a few reasons not to worry about the low quality of search results, along with a key recommendation for marketers: Become a provider of high-quality content.
Quote: If low-quality content is abundant, high-quality content is relatively scarce. That scarcity is an opportunity for your business. If everybody else is churning out low-grade muck, you can distinguish your business by producing thoughtful, useful blog posts and webinars. Added: December 16, 2009 at 9:35AM EST
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Ryan said:
Daniel Honigman of Weber Shandwick goes over some of the possible outcomes and opportunities for branding as search engines shift to real-time results.
Quote: A big part of social media planning revolves around content. What will your brand say, and when? How will you promote your new Flickr photo contest? How do your brand's objectives drive what goes into your YouTube channel? Added: December 10, 2009 at 9:02AM EST
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Ryan said:
I'm personally fascinated by the physical hacking of the world to insert messaging into virtual representations of the world. In this case, the plot involves tracking a Google Street View car and getting ahead of it to set up, essentially, an advertisement.
Quote: After making a sign and keeping it in the trunk of my car for about a month I finally chanced across the google street view car. Then I had to follow it until I figured out its pattern, then get ahead of it with time to set up. Added: December 8, 2009 at 9:17AM EST
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Ryan said:
January 21, 2010 from 6pm-8pm, at Google's Chicago office, take a short course on getting more out of the Web with Google tools. Probably worth your time if you're still not subscribed to any search feeds in an RSS reader, if nothing else.
Quote: Walk away with tips and tricks and an online resource — for Google Search, Hot Trends, Insights, Reader, News, Maps, and more. Added: December 8, 2009 at 7:22AM EST
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