advertising Links
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Ryan said:
The idea: If you're running a real-time search engine, return ads that are relevant in real-time. Not as easy as it sounds, but OneRiot's first attempt simply assumes whatever's trending is what consumers want.
Quote: Trending Ads could be a useful way for third-party Twitter apps to advertise contextually relevant and dynamic content. As long as the OneRiot produces quality advertising content, the new ad format may work. Added: December 22, 2009 at 3:04PM EST
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Ryan said:
Headline isn't quite right -- this isn't about science or strategy as much as all-hands methods for managing AdWords bidding when you're in a competitive market during your holiday rush. And it's not easy, apparently.
Added: December 22, 2009 at 11:26AM EST
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Ryan said:
Here's a great example of a brand curating Twitter mentions of their product and running the best in a print ad. How's that for inexpensive copy?
Quote: We don’t know whether or not Trident’s unconventional Twitter ad will influence USA Today’s readers to buy the new gum more so than a typical advert, but it’s definitely an interesting tactic. Using the opinions of online consumers to sell a product is nothing new, but doing so in the world of print, to a mainstream audience, is a little out there, even for the most Twitter-savvy brands. Added: December 18, 2009 at 4:08PM EST
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Ryan said:
I have no problem with graffiti artists making money while staying anonymous -- after all, I do own a copy of Banksy's book -- but I do have a problem with BNE getting fame just for getting up. Ubiquity is easy. Telling a story is much more difficult.
Quote: In what he said was his first interview with a journalist, the man in the hooded sweatshirt said he was responsible for this viral dissemination of the three-lettered puzzle, but refused to divulge his name, age or many details about his background and method, for fear of arrest. He also refused to have his face photographed or to say what B.N.E. stands for. Added: December 9, 2009 at 7:28AM EST
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Ryan said:
I'm personally fascinated by the physical hacking of the world to insert messaging into virtual representations of the world. In this case, the plot involves tracking a Google Street View car and getting ahead of it to set up, essentially, an advertisement.
Quote: After making a sign and keeping it in the trunk of my car for about a month I finally chanced across the google street view car. Then I had to follow it until I figured out its pattern, then get ahead of it with time to set up. Added: December 8, 2009 at 9:17AM EST
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Ryan said:
Has your news organization rolled out self-service ads yet? It's a method that seems to be working for Facebook.
Added: September 18, 2009 at 4:57PM EDT
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Ryan said:
John Battelle makes the case for one brand taking over all the advertising on a page, offering "conversational" elements where possible.
Added: September 11, 2009 at 8:45AM EDT
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Ryan said:
140 new cities make the list, including some giant international spots. Read all the way to the bottom, unless you're the ad director in Elko, Nevada.
Added: August 21, 2009 at 5:46PM EDT
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- mediatwit: When people say online ads can't support a news org, don't they mean it can't support a legacy news org with printing, distribution, etc?
- @mediatwit
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Ryan said:
They sure are. A common apples/oranges problem I think.
Added: August 20, 2009 at 3:29PM EDT
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Ryan said:
Seems like a wise move to me. How about a revenue share for the embedders?
Added: August 12, 2009 at 11:08PM EDT
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