Sometimes innovation just means having the courage to break with a useless-but-ingrained tradition (in this case, giving a press-release event exactly the attention it deserves -- none). Daniel Victor writes of a political non-story: "We in the media can do our part to actually aid the discussion by checking these events out, then promptly ignoring them when they turn out to be duds."
A great piece articulating a usually unmentioned aspect of today's partisan media: On the left, there's actual journalism involved. On the right, not so much.