Chuck said: Paywalls aren't the answer - make content more valuable. Insights from @neilperkin Quote:
I'd be experimenting furiously with how to create some scarcity out of the ubiquity. Developing unique, highly targeted or personalised services, packages and subscriptions, informed and supported by social technology. I'd add as much value to those services as I could, and I'd make that value as visible as possible so every non-subscriber could see what they were missing. I'd experiment with packaging news in ways that offered new levels of personalisation so I could follow stories as they unfolded. Added: January 26, 2010 at 7:57PM EST
Chuck said: Broad ranging view of publishing issues from London Quote:
Yet the most common question most editors are now asked is: "What's the business model?"
Of course, you know why people ask. Journalism may be facing a kind of existential threat. Whether you are a 22-year-old thinking about a career in journalism, or a 45-year-old wondering if your chosen calling will see you through to retirement, it's the question that nags away all the time. Insecurity is the condition of our journalistic age.Added: January 26, 2010 at 7:49PM EST
Chuck said: Change is constant as we execute C3 plan Quote:
For the last 127 years, our information has been designed for our products, and our products have defined our relationship with our communities. We have created deep emotional ties to our products, both within our company and within our communities. We need to begin to create emotional ties to an integrated local information ecosystem, and the multiple ways we can access that system. Added: January 25, 2010 at 9:13AM EST