Antoine Viollet's Links

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Antoine Viollet's Links
Deputy Editor, Air Scoop

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- Ryanair: Legal Action as a PR Strategy
- Air Scoop Newsletter - November 2008
- Antoine said: Going to court seems to be of enormous PR value as Irish airline Ryanair is likely to bring even the smallest controversial issue to justice. On the other hand, the carrier’s promotional strategy is often a breach of law. Having been engaged in numerous legal actions, Ryanair scored many PR points. With its famous communication style, the airline might be a revolution not only in air travel but in marketing as well.
  Added: November 24, 2008 at 4:01AM EST
- Tags: ryanair, legal, public relations, strategy
- Comments (1)